Business Communication Book Reduces Dread
When Talking with Difficult People

My ebook, Transforming Dreaded Conversations into Dynamic Collaboration at Work, will show you proven communication skills and exactly what to say and do to get what you want at work without being a bully or a doormat, especially when you're the only one who has the courage to deal with the situation in a humane way.

Please Don't Doubt Your Ability as a Leader

You're confused about your management style. You don't know what works best in difficult conversations. You don't know how to communicate most effectively with a variety of people. Perhaps you are a gentle leader who wants to learn appropriate assertive communication.

I'm convinced there are only three management communication styles. You know about the Ruler and the Coward, but those aren't your style. You dread the Ruler, and you pity the Coward.

But worse than that, you feel like a fake as a leader, because you want a communication style that's in between those two extremes. But what is it?

That's where I come in. For over 20 years, I've been doing leadership management training and helping leaders turn dreaded conversations into dynamic collaboration. I wrote this communication skill ebook to help you.

How Dreaded are Your Conversations?

• Thinking you’re not good enough to manage difficult employees.
• Judging difficult employees as lazy or ineffective because you’re frustrated from not being able to hold them accountable.
• Having dread symptoms before a work meeting with difficult employees, your boss, or peers. (Symptoms could be an upset stomach, headache, nervous laughter, teasing others, procrastination or various other physical, emotional and behavioral signs.)

Why Should You Buy My Book Instead of Difficult Conversations by Experts from the Harvard Negotiation Project?

• Is for people at work. All of the examples, case studies, and techniques are about the workplace, and how leaders and teams can communicate more effectively when things go wrong. Difficult Conversations uses some work examples, but many of the cases are about spouses, kids or aging parents.

• Draws on a variety of models. I love the theory in Difficult Conversations, and they do have an excellent model. But I'm not limited to one model. Because I can draw from all of the best communication research and techniques, my book gives you a variety of tools, and explains how to integrate different approaches.

• Encourages behavior change right away. Difficult Conversations has one checklist with no space for your notes. My book has six different worksheets that not only outline exactly what to say and do when you are dreading and delaying a conversation at work, but the worksheets have space for you to describe your own situation and to brainstorm new behaviors for your specific strategy. You can print the worksheets right from your computer.

• Comes with human support. While you are reading and using my book, email your questions and comments to me. I want to help you use the material. You might see so much value from the book, that you want to join one of my Action Groups or do coaching with me. Sure, you could hire Doug, Bruce or Sheila, but I suspect their fees are a bit higher than mine.

• Is immediately available. You don't have to stop by a bookstore or order it online and wait to get it in the mail. When you click the Add to Cart button below, you'll be downloading the book in a matter of minutes. You can start reading it right away and even print helpful pages and worksheets to use at work or to share at a team meeting tomorrow.

• Is cheaper.

A Typical Case in My Communication Skills Coaching Practice

And, of course, he was very upset.

I told him two sentences to say to the Ruler at the next opportune time. And, we made an appointment on the telephone for the following week.

He called me two days later very excited. He said, "I know we don't have an appointment until Monday but I just can't wait to tell you what happened! Yesterday, I walked into a meeting with the Ruler, and he started saying really mean things about me out of the blue."

"I said the two sentences you gave me, and I used the tone of voice you said I should use, and then I was quiet."

"When I first said it, he looked stunned. Then he looked down, and replied, 'Gee, I'm glad you told me that.'"

"I've communicated with him three times since then, and there's been no snide remarks or funny looks. It worked!"

Those Same Simple Strategies Can Work for You

Your situation is not unique. More importantly, your situation is NOT hopeless. The strategies I use have been developed over 20 years of successfully working with leaders in all kinds of organizations and on all kinds of difficult conversations.

My business communication book will show you exactly what to say and do if:

• Your employee isn't completing tasks you've assigned.
• Your boss gives you yet another project without giving you more people, money, or time to achieve it.
• You've made a huge mistake, and your Board of Directors doesn't trust you anymore.
• Your peer takes credit for your ideas.
• Your co-worker's personality drives you nuts.

Over 20 years, I've successfully worked with every conceivable dreaded work situation. Now, you can have my years of experience on how to be a confident, humane communicator.

How I Can Help You Transform Dreaded Conversations Starting Right Now

I was in a bookstore looking through all the business communication books, and every book I saw was about warfare…how to argue and win…how to use verbal self-defense…how to have fierce conversations…everything was about fighting, but there was nothing about being a confident, humane communicator.

Communication only works when both parties are willing and active participants - and are committed to humane communication.

The problem is that most of the time there's only one person who wants to be confident AND humane -- that's why most organizational cultures not only encourage but reward leaders for using a command and control communication style.

(By the way, the Ruler-style is confident but not humane. The Coward-style is humane but not confident. I help leaders be both confident AND humane.)

If you’re curious about what my ebook covers, here's the Table of Contents:

The Author page 3

1. What is a Dreaded Conversation? page 4

2. Who Benefits from Transforming Dreaded Conversations? page 7

3. How Leaders Usually Handle Dreaded Conversations page 9

4. Three Transformational Elements page 12

5. Six Qualities for Transforming Dreaded Conversations page 14

6. Twelve Proficiencies that Transform A Dreaded Conversation page 24

7. Stage 1: Planning a Dreaded Conversation page 25

8. Stage 2: Implementing a Dreaded Conversation page 36

9. Stage 3: Learning from a Dreaded Conversation page 55

10. Transforming Organizational Environments page 61

Resources page 67

Appendix page 68

100% Money-back Guarantee

Some Of the Strategies You'll Discover to Transform Dreaded Conversations

• In the early stages, how to look cool on the outside despite your dread on the inside (sweaty palms, racing heart, stomach in knots).
• Three steps to prepare you, so that nothing in any conversation will surprise you.
• How to be strategically silent in a dreaded conversation when you really want to scream.
• What your employee really hears when you keep saying, "Taking on this project will help you get promoted."
• How to be 'firm but not rigid,' 'precise but not picky,' and four other "just right" communication qualities.
• Three ways to follow-up on agreements with your employees without doing anything.
• How to change your organization's communication culture in just one conversation.
• In the later stages, how to eliminate the dread in all your work communication. (I've meditated for 20 years and taught beginning meditation for 15 years, so I know how to relax and how to help others relax despite their fear. But, you'll have to be willing to try and practice new techniques).

I want to be clear with you -- I'm not a psychiatrist, psychologist, or therapist. I have a Doctoral degree in education and business and have been an executive trainer for 20 years. I specialize in helping leaders communicate in a confident and humane way what they want, so that they get it.

YOU must take the next step. You've got to take some constructive action right away, or the very thing you fear most will come true, and the dread and delay will continue.

The ebook comes with a 100% money-back guarantee. If it doesn't help you, simply email me and I will refund the entire purchase price to you. So, what do you have to lose?

Remember, everything you're doing right now is either helpful or harmful, and the most "natural" attitudes and approaches you've tried have pushed your employees or boss away.

Transforming Dreaded Conversations into Dynamic Collaboration at Work will give you the specific step-by-step strategies you need to get what you want at work while still treating people like human beings.

How You Can Get Started Transforming Dreaded Conversations in the Next 10 Minutes

You will need Adobe Acrobat Reader software to read my ebook. The software is free. If you don't have it, click here for your free copy of Adobe Acrobat Reader.

To purchase Transforming Dreaded Conversations into Dynamic Collaboration at Work now for $12.95, click on the Add to Cart button below.

IMPORTANT INFORMATION: When you finish your purchase,
you will be directed to a page that reads:

Suzanne Kryder, Inc.
You Have Completed Your Purchase.

Scroll to the bottom of that page, and click on "Return to Merchant." You will be taken to your ebook. If you have any problems completing the transaction or downloading your ebook, click here to email me.

When you get the book, scan it a couple of times and read the parts that jump out at you right away, then go back and read it cover to cover. Try some of the strategies for a few weeks.

You'll notice a difference right away, and that will encourage you to try some of the other strategies. And, you'll use the book as a constant reference as you're developing a confident and humane communication style.

If you're looking for a higher level of support to change your communication behavior, you might want to either enroll in an Action Group, How to Transform Dreaded Conversations at Work Action Group or consider one-on-one coaching with me. Click here to email me about individual coaching.

Best regards,
Suzanne

Suzanne Kryder, Ph.D.
Albuquerque, NM

P.S. How many of the 38 strategies in Transforming Dreaded Conversations will work for you?

I don't know.

Let's say you didn't download the book. Where will that leave you?

Will you eliminate the dread you feel about talking with some of your employees or your boss?

Probably not.

Will you be judging yourself for the rest of your career if you don't try everything possible to be a more effective, humane manager?

Absolutely.

What I can tell you is that what you have been doing obviously isn't working for you, or you wouldn't be reading this. Clearly you are looking for some answers, some help, some insight.

I can help you with that.

But, I can't make the decision for you. It's up to you. Since there's a 100% money-back guarantee on this business communication book, you really have nothing to lose. Click here to purchase Transforming Dreaded Conversations into Dynamic Collaboration at Work from a secure site now for $12.95,

Copyright 2003-2006 by Suzanne Kryder, Albuquerque, NM. All rights reserved worldwide. All services and prices are subject to change without notice. Suzanne Kryder is not engaged in rendering legal, medical, psychological, accounting, or other licensed services. If medical advice or other expert assistance is required or desired, the services of a competent licensed person should be sought.

To download my e-book, you'll need Adobe Reader on your computer. Click here for your free copy of Adobe Acrobat Reader.




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